Gamtegrity is an initiative developed by Mari to promote safer, more transparent, and more accountable online gambling practices across the iGaming industry. The name combines the concepts of gambling and integrity, reflecting the core belief that the online casino sector can and should operate according to higher standards of honesty, fairness, and player respect than have historically been common.
Gamtegrity provides a framework that online casino operators can adopt voluntarily to signal their commitment to transparency and player protection. Casinos that participate in Gamtegrity agree to meet a set of independently verified standards covering areas including bonus fairness, withdrawal reliability, responsible gambling tool implementation, complaint handling, and accurate disclosure of game terms and statistics.
The primary goal of Gamtegrity is to make it easier for players to identify and trust online casinos that operate with genuine integrity. In a market where many operators use the same marketing language and imagery regardless of their actual practices, Gamtegrity aims to create a meaningful, verifiable distinction between operators that truly put players first and those that merely claim to do so.
Beyond individual operator recognition, Gamtegrity aims to contribute to raising the baseline standards of the entire industry. By publishing detailed criteria, sharing research on common player harms and unfair practices, and providing operators with practical frameworks for improvement, Gamtegrity creates positive pressure on the industry to improve. Our long-term goal is a gambling market where the standards associated with Gamtegrity become the expected norm rather than the exception.
Central to the Gamtegrity framework is the Transparency Standard — a set of specific, measurable requirements that participating casinos must meet and maintain. The standard covers the following key areas:
Online casino operators who wish to be considered for Gamtegrity recognition must submit an application through the Mari platform. Applications are assessed by our research team against the full Gamtegrity Transparency Standard criteria. The assessment process includes a review of publicly available terms and conditions, analysis of complaint data from our database, testing of the responsible gambling tools and withdrawal process, and a review of the casino's regulatory compliance history.
Casinos that meet the required standard are awarded the Gamtegrity Seal and listed in the Gamtegrity directory on the Mari platform. Seal status is reviewed annually and can be revoked at any time if a casino's performance falls below the required standard or if significant player complaints emerge. There is no fee to apply for or maintain Gamtegrity recognition — the programme is run entirely on the basis of merit.
For players, Gamtegrity provides a simple and reliable signal of quality. When you see the Gamtegrity Seal on a casino's profile on the Mari platform, it means that casino has been independently assessed and verified to meet our Transparency Standard. You can play with greater confidence knowing that the casino has demonstrated honest bonus terms, reliable withdrawals, effective responsible gambling tools, and a willingness to engage constructively with complaints.
Gamtegrity also benefits players by creating accountability. Casinos that carry the seal have a strong incentive to maintain their standards, because losing Gamtegrity recognition is a meaningful signal to players and can directly affect their reputation and player acquisition. This accountability loop incentivises continuous improvement rather than one-time compliance.
The Gamtegrity Seal is displayed on the profile pages of all casinos that have passed the Gamtegrity assessment on the Mari platform. The seal is a verifiable mark of quality — players can click through to see the date of the most recent assessment, the specific criteria the casino was assessed against, and any notes from our research team on areas of particular strength or areas to watch.
We publish the full list of Gamtegrity-recognised casinos transparently, along with casinos whose applications were assessed but not approved. This transparency is intentional: players deserve to know not just which casinos meet the standard, but also which have been evaluated and found wanting. Operators whose applications were rejected are provided with detailed feedback and are encouraged to address the identified issues and reapply in the future.
